ROLE: Graphic Design + Production

 

Despite being the largest living generation, millennials had the lowest voter turnout in past elections. The Go Fucking Vote campaign was part of a project led by Kate Bingaman-Burt to engage younger voters and get them to the polls. The f-bomb, concise messaging + Risograph printing insured the posters stood out from daily university clutter. An eye-catching motion gif/video brought the campaign to Instagram, while buttons allowed voters to show how seriously they take their role in our democracy.