ROLE: Creative Direction, Branding + Packaging

 

Passionate about pure cannabis cultivation, HiFi Farms wanted their branding to reflect the company's core values while appealing to their target audience, consumer conscience women. The updated branding features crisp white, saturated jewel tones + bold, fresh patterns. Using biodegradable materials that feel good to the touch, the packaging is inspired by high-end cosmetics. Each color + pattern combination represents a specific type of cannabis, allowing the consumer to easily find the product that fits the experience they are seeking.

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Additional images coming soon.